About Jo-Ecolabel

WHAT IS THE JO-ECOLABEL?

JO-Ecolabel is the official national environmental label of Jordan, developed and governed by the Jordan Standards and Metrology Organization (JSMO). It serves as a trusted certification mark awarded to products that meet the JO-Ecolabel Criteria, which are based on life cycle assessment and aligned with international environmental labelling standards.

The program was developed with the support of GIZ through the Green Action in Enterprises (GAIN) project, drawing on international best practices and the guidance of the Global Ecolabelling Network (GEN).

By choosing JO-Ecolabel certified products, consumers contribute to reducing environmental impact while supporting Jordanian manufacturers who invest in cleaner production.

85% of Jordanians have never heard of environmental labels before. The JO-Ecolabel is changing that.

PROGRAM AT A GLANCE

0 Product Covered

0 Certified Products

JSMO Governing Body

2025 Year Established

79% of Jordanians say JSMO government endorsement is what would make them trust the JO-Ecolabel the most.

OUR STORY

JO-Ecolabel emerged from Jordan's commitment to sustainable development and environmental protection. Recognizing the need for a national mechanism that promotes sustainable production and consumption, the Jordan Standards and Metrology Organization (JSMO) established this voluntary labelling program with the support of GIZ through the Green Action in Enterprises (GAIN)project.

The program draws on international best practices and the principles of the Global Ecolabelling Network (GEN), adapted to Jordan's environmental priorities and industrial context.

JO-Ecolabel empowers consumers to make informed, environmentally responsible purchasing decisions and motivates manufacturers to adopt cleaner and more sustainable production practices.

Consumers trust government-backed labels:
While 95% of Jordanians rate product quality as the top purchasing factor, only 9% say sustainability is the decisive factor today. The JO-Ecolabel bridges this gap by linking quality with environmental performance.

THE LOGO - A STORY OF JORDAN

THE SINAI ROSEFINCH

Jordan’s national bird lives among mountains and rocky valleys.

JORDANIAN FLAG COLORS

Black, white, green & red with the seven-pointed star.

INTERLOCKED LEAF

The environment is inseparable from national identity.

Colors of the tree leaf

The green symbolizes the geography of the north of the Kingdom
The gradient towards desert yellow symbolizes the geography of the center and south of the Kingdom
Blue symbolizes the blue of the Red Sea in the Gulf of Aqaba

VISION AND VALUES

TRANSPARENCY

Clear and publicly accessible requirements.

CREDIBILITY

A nationally recognized certification system governed by JSMO .

ENVIRONMENTAL RESPONSIBILITY

Promoting efficient resource use and reduced environmental impact.

CONTINUOUS IMPROVEMENT

Encouraging innovation and progressive performance.

SDG CONNECTION

SDG 8
Decent Work and Economic Growth

Jo-Ecolabel Program contributes to sustainable economic growth by enhancing the competitiveness of national products and enabling enterprises to access new markets where environmental sustainability requirements are increasingly important. The program also encourages the adoption of more efficient production practices, supporting the creation of quality green jobs and strengthening the long-term sustainability of economic activities.

SDG 9
Industry, Innovation and Infrastructure

The program supports the development of a more sustainable and innovative industrial sector by encouraging enterprises to improve production processes and adopt clean, resource-efficient technologies. It also motivates manufacturers to develop environmentally friendly products that comply with approved national environmental criteria, thereby fostering industrial innovation and enhancing quality and sustainability across the production sector. .

SDG 12
Responsible Consumption and Production

Jo-Ecolabel program serves as a direct tool for promoting sustainable consumption and production patterns by establishing clear environmental criteria for products and enabling consumers to make more responsible purchasing decisions. In addition, the program encourages manufacturers to use natural resources efficiently and to reduce waste, emissions, and the environmental impacts of products throughout their life cycle. .

SDG 13
Climate Action

The program supports national efforts to address climate change by encouraging the production of products with a lower environmental footprint and by reducing energy consumption, resource use, and emissions associated with production processes. As such, the program serves as a practical mechanism for facilitating the transition toward a low-carbon economy and increasing the contribution of the industrial sector to climate action.

Through these contributions, the Jo-Ecolabel serves as a practical tool for translating Jordan's sustainability commitments into measurable outcomes at the product and industry level.

GOVERNANCE STRUCTURE

JO-Ecolabel is exclusively owned, managed, and regulated by the Jordan Standards and Metrology Organization (JSMO). The governance structure ensures credibility, transparency, and stakeholder representation.

JSMO IS RESPONSIBLE FOR:

Certification and eligibility verification and assessment
Review and monitoring compliance
Communication and awareness activities
Continuous development of JO-Ecolabel Criteria

NO ENTITY MAY USE THE JO-ECOLABEL WITHOUT FORMAL WRITTEN AUTHORIZATION FROM JSMO.

Consumers trust government-backed labels:
79% cite JSMO endorsement as the top trust driver, well ahead of independent certification (20%) or a clear logo (30%).